Franchise Program

Kopi Indonesia premium,
dibangun untuk tumbuh bersama mitra.
Premium Indonesian coffee,
built for scalable cafe growth.

Peluang franchise untuk investor yang mencari brand kopi hangat dan modern — dengan origin story yang kuat, dukungan operasional, dan positioning premium yang terjangkau. A franchise opportunity for investors seeking a warm, modern coffee brand — with a strong origin story, operating support, and accessible premium positioning.

Unduh Investor Deck (EN, PDF)Download Investor Deck (EN, PDF) Lihat Model OutletSee Outlet Models

The Opportunity

Pasar kopi menghargai brand yang menggabungkan pengalaman, harga, dan operasional yang repeatable.Coffee demand rewards brands that combine experience, price, and repeatable operations.

Jaad berada di ruang antara kebiasaan ngopi harian dan pengalaman specialty premium.Jaad sits in the space between everyday coffee habits and premium specialty experience.

Permintaan HarianDaily Demand

Kopi adalah kebiasaan berulang dengan frekuensi tinggi di lokasi urban ramai.Coffee is a repeat habit with strong frequency in high-traffic urban locations.

Premium TerjangkauAccessible Premium

Pengalaman berkelas tanpa membuat harga di luar jangkauan.Quality-led experience without making the offer feel out of reach.

Format SkalabelScalable Formats

Kiosk, standard cafe, dan flagship — mendukung berbagai tipe lokasi.Kiosk, standard cafe, and flagship options support multiple site types.

Akar IndonesiaIndonesian Roots

Origin story yang membedakan dari konsep cafe generik.An origin story that differentiates beyond generic cafe concepts.

Tim di Belakang MitraThe Team Behind Every Partner

Anda tidak membangun sendirian.You won't be building alone.

Setiap mitra didampingi struktur tim yang sudah menjalankan empat outlet di dua negara.Every partner is backed by the team structure already running four outlets in two countries.

OperasionalOperations

SOP, manual operasional, dan audit berkala.SOPs, operations manual, and regular audits.

Marketing

Kampanye digital nasional dan aktivasi lokal outlet Anda.National digital campaigns and local activation for your outlet.

Finance

Struktur komersial transparan dan disiplin pelaporan.Transparent commercial structure and reporting discipline.

Chef ProfesionalProfessional Chef

Menu makanan terstandar, siap dijalankan dapur outlet Anda.Standardised food menu, ready for your outlet's kitchen.

Barista BersertifikatCertified Baristas

Resep kopi dan pelatihan langsung dari barista bersertifikat.Coffee recipes and training straight from certified baristas.

Franchise Advantage

Mitra mendapat brand platform,
bukan sekadar format kedai.
Partners get a brand platform,
not only a shop format.

Proposisi Produk KuatStrong Product Proposition

Positioning specialty coffee dengan origin story Indonesia — plus akses langsung ke rantai pasok PT Jaad Food Indonesia dan biji Jaad Coffee (Top 20 Shopee).Specialty coffee positioning with a distinct Indonesian origin story — plus direct access to PT Jaad Food Indonesia's supply chain and Jaad Coffee beans (Top 20 on Shopee).

Format Bisnis FleksibelFlexible Business Formats

Pilihan untuk mall, transport hub, area perumahan, sampai lokasi prime.Options for malls, transport hubs, neighborhoods, and prime locations.

Infrastruktur DukunganSupport Infrastructure

Pendampingan operasional, pelatihan, marketing, audit, dan procurement.Guidance across operations, training, marketing, audits, and procurement.

Franchise Models

Tiga model outlet — sesuaikan lokasi dan budget.Three outlet models — match format to location and budget.

Model UkuranSize Cocok UntukBest For Positioning
Kiosk 10–20 m² Mall & transport hubMalls or transport hubs Jejak kecil, mobilitas tinggiSmall footprint, high mobility
Standard Cafe 50–100 m² Area perumahan & retailNeighborhood & retail areas Pengalaman cafe full-serviceFull-service cafe experience
Flagship Store 100+ m² Lokasi primePrime locations Model destinasi premiumPremium destination model

Proyeksi & Struktur KomersialProjections & Commercial Structure

Angka yang jelas sejak hari pertama.Numbers that are clear from day one.

Struktur biaya transparan dengan proyeksi berbasis kinerja empat outlet yang sudah beroperasi.A transparent fee structure with projections grounded in four operating outlets.

USD 5–15kfranchise fee
USD 25–150kestimasi investasi awalestimated initial investment
5%royalti dari gross salesroyalty on gross sales
2%marketing fund
18–24 bulanmonthsekspektasi ROI*expected ROI*
60–70%margin kotor produk kopi*gross margin on coffee products*

*Proyeksi bergantung pada model, lokasi, dan operasional. Fee dan level investasi bervariasi menurut model, lokasi, dan kebutuhan pembangunan.*Projections depend on model, location, and operations. Fees and investment levels vary by model, site, and build requirements.

Operational Support

Didampingi dari pemilihan lokasi sampai operasional harian.Supported from location planning to everyday execution.

Training & Standards

Konsistensi mengubah konsep cafe
menjadi sistem franchise.
Consistency turns a cafe concept
into a franchise system.

Barista Skills

Penyiapan minuman dan penanganan produk sesuai standar Jaad.Drink preparation and product handling to Jaad standards.

Inventory Control

Disiplin stok dan manajemen waste.Stock discipline and waste management.

Hospitality

Budaya layanan dan pengalaman pelanggan.Service culture and customer experience.

Marketing Support

Visibilitas nasional,
aktivasi lokal.
National visibility,
local activation.

Kampanye DigitalDigital Campaigns

Dukungan strategis untuk visibilitas online.Strategic support for online visibility and discovery.

Kampanye LokalLocal Campaigns

Promosi area sekitar untuk membangun foot traffic.Store-area promotions to build foot traffic.

InfluencerInfluencers

Kolaborasi yang memperluas awareness.Collaborations that expand awareness.

Menu MusimanSeasonal Menu

Peluncuran berkala yang menyegarkan permintaan.Launches that refresh demand and drive trial.

Store Experience

Desain kedai yang hangat, modern,
dan mudah direplikasi.
Store design that's warm, modern,
and repeatable.

Layout minimalis, material natural, dan sentuhan hijau khas Jaad — template desain menjaga konsistensi brand di semua ukuran outlet. Minimalist layouts, natural materials, and Jaad's signature green touches — design templates preserve brand consistency across outlet sizes.

Desain interior Jaad Cafe

Next Step

Pilih model dan lokasi,
lalu validasi kecocokan investasinya.
Choose the right model and location,
then validate the investment fit.

Kami mencari mitra dengan passion terhadap kopi, disiplin operasional, kesiapan modal, akses lokasi ramai, dan komitmen pada kualitas. We look for partners with coffee passion, operational discipline, capital readiness, high-traffic location access, and commitment to quality.

Konsultasi Franchise SekarangTalk Franchise With Us Unduh Investor DeckDownload Investor Deck

+60 18-870 2343